The project is designed to draw upon the company's strengths: a universe of products and services that are vibrant, warm and affordable. The reason why millions of consumers all over the world choose Calligaris. The past meets the present. Calligaris, a thoroughly Italian manufacturer that has brought its passion and attention to detail to its products since 1923, now has a completely new visual identity. A new logo and, with it, a new visual universe expressing the company's identity and unique character, consolidating its image as a producer of affordable design. Calligaris has also adopted a new mascot, the woodpecker, a tireless worker living in trees, the symbol of the company's passion for wood as well as of the creativity that the brand brings to the design and manufacture of its products.